Q:

Why do some of my friends have yellow names, and how do I get it?

Some of the friends on my list have yellow names now.  I can't seem to find out if it has to do with their status or something new added in the options, but I can't recall having seen this earlier this year.
What do these yellow names represent, and how do I get them?

A:

One of the Lunar New Year rewards introduced in this year's Lunar New Year Steam sale lets you turn your Steam profile golden for a limited time. Users with golden profiles also have their name displayed in gold, and a gold border around their profile avatar.

