Q:

Change between US and Canadian spellings in an email in SFMC emails?

I am sure other SFMC users would have had bumped into a similar use case where they want to spell words differently for US vs Canadian or US vs an international audience. I haven't been able to find an out-of-the-box solution or a hub exchange app to make this happen. Has anyone been able to figure out an innovative way to do this? Or is there an out-of-the-box functionality in Content Builder or via AmpScript that does this? Look forward to get some interesting feedback on this post. Thanks in advance!

A:

I have done a few projects where this is required and the easiest way to get this done is have dynamic content which is region based. We use AMPscript IF statements to get this done. There is no 'Out-of-the-box' functionality for this unfortunately. See below example:
SET @Region = 'Canada'

IF @Region == 'Canada' THEN
  SET @text1 = 'Hello I'm from Canada'
ELSEIF @Region == 'America' THEN
  SET @text1 = 'Hello I'm from America'
ENDIF

OR in the HTML:
%%=IIF(@Region == 'Canada','Hello I'm from Canada','Hello I'm from America')=%%

Obviously this can be refined but you get the idea.

