LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global
shoe packaging marketprovides an analysis of the most
important trends expected to impact the market outlook from 2017-2021. Technaviodefines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.

The growing environmental concerns compel vendors to reconsider their
choice of material for packaging and cause businesses to reduce the use
of materials that adversely impact the environment, thereby producing
packaging with a higher percentage share of biodegradable materials.

“The environmental concerns encourage reuse by including attractive
high-end boxes and bags as packaging components for their products. In
2016 Zappos, the online retailer, shipped shoes in new boxes that
featured a collection of template designs printed on the inside, thereby
encouraging consumers to reuse the box by converting it into a useful
item, such as smartphone holder or a geometric planter. This trend of
using innovative shoe boxes is expected to drive the shoe packaging
market during the forecast period,” says Shakti Jakhar, a lead
analyst at Technavio for packaging
research.

Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
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Rising popularity of light weight packaging

Shoe companies are focusing on the use of less packaging for their
products to reduce the requirement of packaging materials, thereby
lowering the cost as well. Hence, packaging companies are focusing on
innovating and finding ways to meet the requirement of the shoe
companies. Designers are addressing this challenge by trying to design
packages that require less material.

For example, a designer named Eunice Young Tak designed a package called
OMNICLIP which won an A’ Design Award in 2013, one of the world’s best
design competitions awarding the best designs and design concepts.
OMNICLIP is a sustainable packaging design which addresses the
sustainability issue by using less material. It cuts down the use of
material by about 8% to 12% than the material used in normal shoe
packaging.

Growing innovation in shoe packaging

Once its purpose of protecting shoes is complete, shoe boxes are
discarded by the consumers and end up in landfills. Hence, companies are
focusing on adopting innovative designs of shoe boxes fit for reuse by
the consumers. For example, in 2015, Giro and Ralpha launched the Cross
Shoe which is a cyclocross-specific shoe. The packaging of the shoe is
made from a specially formed shell, with the shoe container shaped like
a Styrofoam lunch box. The design allows the box to hold food and
beverages.

“One of the most important factors of packaging is its
eco-friendliness. It is observed that investing in more sustainable,
eco-friendly packaging solutions can lower production costs and boost
media coverage, while simultaneously improving the brand image,” says
Shakti.

Increasing popularity of personalized packaging

Retail companies are striving to make each purchase feel personalized.
Companies understand that consumers are spending their discretionary
income. Hence, they want consumers to know that they really appreciate
doing business with them by giving an out-of-box experience.

For example, Ralph Lauren, one of the global leaders in the design,
marketing, and distribution of premium lifestyle products such as
apparel, distributes its orders in a tough, pizza box-style shipper
printed in navy blue on the inside panel, with the company logo. The
product comes wrapped in a brown tissue paper, along with a thank-you
card on top, and attached with a Ralph Lauren-branded navy sticker.
Another such example is that of Kate Spade that similarly packages its
orders as that of Ralph Lauren, using colorful tissue paper, a gold seal
sticker, and a thank-you card. The trend of personalized packaging is
expected to propel the shoe
packaging market during the forecast period.

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