

Google+’s Circle Logic - Serene
http://www.businessweek.com/magazine/googles-circle-logic-07212011.html

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code_duck
Much discussion of Google+ has focused on the differences of the way friends
and sharing works compared to facebook, and whether the difference is
attractive enough to bring prospective users over from facebook. Google+ has
other differences which stand out to me, such as design and the fact that it's
_not facebook_ (the fact that there is an XKCD comic highlighting this as well
suggests it matters to others also).

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joebadmo
I agree. And the fridge acquisition shows that they're not done implementing
new ways to share yet. I think the trick will be to make it all easy to
understand.

I think another non-trivial difference is that there no ads, at least not yet.
Even if they add gmail-style ads, it'll be a lot better than FB. But more
importantly, Google doesn't necessarily need to make money on Google+. They
just need it to help make search better, so they can continue to make money on
search ads, which is their real bread and butter.

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ChristianMarks
The use of circles suggests the iconography of Dante's Inferno.

