The music video was shot in both Los Angeles and London by the famed English directorNick Egan.Egan has an excellent understanding of who Duran Duran are as a band, which resulted in a great performance. The song is about leaping into the unknown, taking the plunge and seizing the moment. The video is funky, playful and feel good. Nick Rhodescame up with the jumping idea for the video which was based on photographs of Philippe Halsmann. Rhodes, the music legend, also shot UK pop star Charli XCX for The Untitled Magazine’sMusic Issue 6.