Reference group influences vis-a-vis consumption decision, is a function of the..........

Product category

Group characteristics

Group communication process

All of the above

None of these

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Correct Answer is: All of the above

Explanation:

In marketing terms, 'Attitude' can best be define as a..........

Rude behavior of salesperson

Rude behavior of consumer

Mental state of consumer

Ego of the marketing executive

None of these

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Correct Answer is: Mental state of consumer

Explanation:

A form of distribution in which manufacturer makes an agreement, with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as.........

Mass distribution

Exclusive agency distribution

Selective distribution

Price distribution

None of these

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Correct Answer is: Exclusive agency distribution

Explanation:

A bank expects fall in price of a security if it sells it in the market. What is the risk that the bank is facing?

Market risk

Operation risk

Asset liquidation risk

Market liquidity risk

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Correct Answer is: Market liquidity risk

Explanation:

When a company acquires a supplier through an acquisition strategy, this is referred to as...........

Vertical marketing system

Forward integration

Horizontal integration

Backward integration

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Correct Answer is: Backward integration

Explanation:

The Letter T in PEST stands for...........

Treats

Technological

Teacher

Table

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Correct Answer is: Technological

Explanation:

PEST:

P: Political factors and legal factors

E: Economic factors

S: Social factors

T: Technological factors

A marketing technique where marketer plays a specific role in a particular segment is called......