Amazon held a similar promotion last year when its original series "Transparent" won five Emmy Awards. This year, Amazon's celebrating two Golden Globe wins for its new original show "Mozart In The Jungle" (Best Musical or Comedy Series, and Best Actor in a Musical or Comedy Series for Gael García Bernal).

Since the start of 2016, Amazon's been working very hard to motivate people into buying Amazon Prime. On Wednesday, the company introduced a new incentive: 20% off every single new video game for up to two weeks after its release, as well as 20% off all video game pre-orders and Collector's Editions.

Amazon Prime is a great deal for customers, but the service is extremely important to Amazon. Data shows that Prime members end up spending more — and more often — on the retail site than non-members, so Amazon is constantly looking for new ways to attract people to join Prime.