HomeCricketIndiaAppointing a General Manager Marketing for BCCI in line with Lodha reforms:...

Appointing a General Manager Marketing for BCCI in line with Lodha reforms: CoA

March 18, 2018

Image Credit - Free Press Journal

CoA’s proposal to appoint a General Manager, Marketing for the BCCI fails to find favour with acting secretary Amitabh Choudhary

Choudhary and the CoA have been at loggerheads for quite some time now

The post of GM, Marketing is based on Lodha Committee’s recommendations, the CoA has clarified

The Vinod Rai-headed Committee of Administrators (CoA) has come clean on seeking the appointment of a General Manager, Marketing for the Board of Control for Cricket in India (BCCI) by stating that the position has to be filled based on the recommendations laid out by the Supreme Court appointed Lodha Committee.

The CoA, it has been revealed, has also communicated the same to Amitabh Choudhary, BCCI’s acting secretary and one of the top office bearers. The position of General Manager, Marketing first got a mention at the CoA meeting on May 21 in Mumbai last year, which was also attended by the cricket board’s three top office bearers – acting president CK Khanna, treasurer Anirudh Chaudhary and Amitabh Choudhary himself. An email, sent through the BCCI CEO Rahul Johri also confirmed the development.

BCCI questions COA’s decision to appoint a Marketing General Manager

BCCI’s acting secretary Choudhary had earlier questioned the CoA’s motive behind such an appointment and also revealed his reluctance to “authenticate” it.

Acting on the CoA’s request in a bid to disperse Choudhary’s reluctance, BCCI CEO Rahul Johri wrote him an email, which read, as reported by Indian Express, “The appointment is in line with the report of the Justice Lodha Committee, which contemplates the appointment of up to 6 (six) professional managers to assist the CEO whilst enabling the CEO to distribute or delegate functions in any manner he chooses among the managers.”

It has to be kept in mind here that Amitabh Choudhary and the CoA have been at loggerheads over several key issues in recent weeks. The appointment of a General Manager (Marketing), scheduling day/night Test match in India and the acting secretary’s rebuttal to a 12-point CoA directive, curbing the powers of the office-bearers are just some of the issues.

CEO Johri in his mail also said that the a presentation made by Deloitte on the Handbook for administration of the BCCI has the mention of a General Manager (Marketing) as one of the 6 re-aligned/re-allotted streams in terms of the Justice Lodha Committee report.