Twitter is selling your old tweets

Twitter is making old tweets available for advertisers. Twitter has sold a bunch of old tweets to an UK-based company named DataSift. The purpose of this firm is to analyse these tweets for marketing purposes which go back for two years.

DataSift is the first social-data platform in the world which enables enterprises and entrepreneurs to get more understanding from Twitter. DataSift will help firms with their marketing campaigns in order to target effective users. According to MailOnline, companies need to pay up to £10,000 per month to analyse tweets, locations and when they used Twitter. Besides this, companies will get an insight on their trends that relate to brands, business, financial markets, news and public opinions. And guess what? Now there is a waiting list up to 1,000 companies that want to get an insight

But don’t worry; Twitter is only selling public old tweets to DataSift! DataSift will not get any access to private accounts and tweets which have been deleted. But do people will feel violated? According to Gus Hosein, of the Watchdog Group Privacy Internatinal: ‘People have used Twitter to communicate with friends and networks in the belief that their tweets will quickly disappear into the ether” . This means, the public messages which you have posted to companies, could be analysed by DataSift.

According to eMarketer, Twitter has found a new way to build revenues and will probably earn $259.9 million this year and $399.5 million in 2013. Twitter supposed to be a social network for global conversation and now seems to be a way to improve and develop marketing campaigns with your tweets.