

Steve Blank: The Sharp End of the Stick - lrm242
http://steveblank.com/2009/05/04/the-sharp-end-of-the-stick/

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swombat
How does this argument mutate when considering "self-service" applications
like, say, a lot of SaaS out there?

My feeling is that the product development team (with a focus on optimising
for more sales) is the equivalent of the sales team in that case...

Would love to hear other people's thoughts on this though.

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dmix
For most business applications the only thing thats self-service with SaaS is
usually the purchasing process. They can begin using the software with little
involvement from the company.

But that only comes at the end of the sales process - you would still need
marketing/sales to get to that point.

Although, if your targeting a technical crowd then having a great product and
some PR would most likely make the product dev team most influential in a
sale.

