Tag: transparency

I may call myself a social media strategist, but I’m actually an investigator, an explorer, and a mad scientist. Most clients come to me for help with their social media, but to even get to the point where we can successfully implement a social media strategy, there is so much we have to learn about […]

The Georgetown Bagelry and I have worked together since 2010. In fact, the Bagelry’s owner, Mary Beall Adler was one of my first clients. In our work together, Mary and I have strived to harness the amazing power and spirit of her store’s community so we can provide the best customer experience online and in-store. […]

I often get asked how I’m able to manage my social media presence. The question confuses me. “What do you mean? How do I physically manage the different accounts where I am active?” “No,” they clarify, “How do you maintain your authentic self? How do separate the personal from the professional?” It’s an interesting question, […]

I work with a variety of companies — big, small, retail, non-profit — but regardless of who their audience is, they all have a responsibility to deliver a customer experience that not only meets the needs of the community, but aims to exceed it by listening and responding accordingly. That’s where I come in. In […]

On Friday, April 27 I’ll be presenting at the Social Media Club Knoxville’s Social Slam 2012. This year, Social Slam aims to showcase the brightest new voices in the field by offering several innovative panels and “slams” that will put a spotlight on up and coming thinkers in social media marketing. I am honored to be […]

The other day I was a guest speaker at a meeting of the National Association of Professional Women’s Fairfax County chapter. I was there to discuss the role of the community manager. Though we were in a private room in Bertucci’s restaurant, I had to speak over the din of the lunchtime crowd to a […]

In 15 days the United States Congress will vote on the Stop Online Piracy Act (SOPA) and Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act (PROTECT-IP). Both are a threat to anyone who makes a living on the Internet. I’ve added my name to I Work for the Internet and contacted […]

My name is Marisa and I am Type B. Though, I am not ashamed of this, in many entrepreneurial circles it’s an unpopular declaration to make. If you read enough entrepreneurial blogs, it seems that to run a successful business you must be a perfectionist or micro-manager. I am not this, which isn’t to say […]

As a consultant it’s very easy to assume that your advice and expertise will be welcomed with open arms. From time to time you’re reminded that this isn’t always the case. Companies may hire you for your expertise, but they may only want you to tell them what they already know — not what they […]

I’ve been working since I was 15. For more than half my life I’ve had the privilege of working for others in a variety of organizations. Each job has taught me different life skills as well as those which have contributed to my overall skill set as a marketer and strategist. While each manager, director […]