Women in workplace

It’s International Women’s Day and in spite of all advances of the past 40 years by and for women, in the U.S. we still need to call out a date to remind everyone of the contributions women make every day to our families and communities, our labor force and the world at large. Coincidentally, or […]

The American Dream Is Alive And Well For Affluent Latinas At 34% of the 15 Million Hispanics that earn between $50 and $100,000 per year, Affluent Latinas are a market segment that deserves the attention of all brands, from CPG to Luxury products. Not only is this a sizable market but it is surely one of […]

The Ins And Outs Of Implementing An Integrated Marketing Plan More than 20 years after “integrated marketing” became a buzz word across industry sectors, CMO’s and CEO’s often continued to struggle with this proven driver of ROI. In my view, this results from a misunderstanding of the concept and ultimately, poor implementation. In the highly […]