
Evernote: The slow death of a unicorn - bootload
http://www.businessinsider.com.au/evernote-is-in-deep-trouble-2015-10
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bootload
_" Despite reaching 150 million registered users this year, Evernote has been
slow to develop the revenue side of its business and is grappling with
departures and cost-cutting, according to interviews that Business Insider
conducted with more than a half dozen current and former employees of the
company."_

How did that happen?

 _" But another former employee notes that the seemingly scattershot approach
was not as random as it appeared. “Everything was done with intent,”"_

The layoffs and appearance of releasing lots of products could also be
explained by an upcoming IPO. VCs want the founders to diversify from a one
shot pony and get lots of different revenue streams. I've seen this happen
before.

Doesn't mean Evernote is a failure, won't IPO and succeed. Does hint at bad
business decisions being made in converting users from free to money paying.

