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General Mills launches iTunes song giveaway

By LC Angell ● Tuesday, April 18, 2006

General Mills is now giving away free iTunes song downloads inside cereal boxes as part of its Big Groove promotion. For a limited time, specially marked boxes of General Mills cereals—including Lucky Charms, Cheerios, Cookie Crisp and Cinnamon Toast Crunch—have a 12-digit code that can be redeemed for one free song from the iTunes Music Store. The company says that 1 in 10 boxes wins 5 bonus songs.