The debut of “Marvel’s Cloak & Dagger” (June 7, 2018, 8:00-9:03 p.m. EDT) ranked as Freeform’s biggest series launch in over two years in Total Viewers (1.64 million). In fact, the series’ opener stood as Freeform’s most-watched drama telecast on any night since the series finale of “Pretty Little Liars” in June 2017 (6/27/17).

In the first three days after its launch, “Marvel’s Cloak & Dagger” stood as the best-ever digital debut in Freeform history (716,000 starts) and generated 7.3 million views across linear and digital platforms. The series was Thursday’s No. 1 most-social scripted series with 112,000 engagements across Twitter, Instagram, Facebook and Tumblr.

After three days of TV playback, “Marvel’s Cloak & Dagger” jumped by +78% in Total Viewers over its L+SD average (920,000 to 1.64 million in L+3) to post the largest-ever L+3 lift of any Freeform debut.

About Freeform
Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney’s young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.” The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.