Customer feedback company TruRating has announced an official extension with Magento Commerce, the worldwide leader in cloudeCommerce innovation.

TruRating is now available for Magento merchants looking to select innovative solutions that enhance business operations.

In addition, the TruRating solution, which began as an instore service when the company was founded in 2014, is now available to all online retailers as well as Magento, through a simple initiation process.

This means that for the first time, businesses with both online and brick-and-mortar stores can gather customer feedback across those channels, combining ratings with transaction data to gain omni-channel insights that haven’t been possible before.

All feedback is gathered quickly and efficiently on the payment confirmation page, ensuring that the online shopping experience remains seamless and uninterrupted.

Through Magento, digital retailers can go live with TruRating in less than 15 minutes and for those handling less than 10,000 transactions per year, TruRating is free.

“Providing an extension through Magento seems the obvious way to officially launch our online product offering and bring more retailers the customer insights they’re craving,” said TruRating CEO Georgina Nelson.

“Nearly 35 per cent of businesses around the world use Magento to host their online store.”

The company was launched by Nelson, a former lawyer who wanted to help businesses get better insights by giving a voice to the “silent majority” of consumers who never give reviews.

Online shoppers are asked one question on the payment confirmation page that can be answered simply using a number from 0-9 and written responses are also encouraged.

The validated customer feedback data is fed back to merchants in near real-time, and the performance dashboard allows them to easily switch between online and brick-and-mortar stores.

“TruRating online is a natural evolution of our wildly successful instore solution,” said Mary Hubbard, head of consumer product at TruRating.

“Having worked with major retail brands in the past, I know first-hand that TruRating addresses well-known blind spots with their customer interactions, particularly as we’re witnessing the rapid change from traditional customer journey to consumer demand for flexible, personalised, omni-channel shopping experiences.”