Apple iPad 2 Event

10:25AM “When you add this together with over 65,000 apps… we think 2011 is going to be the year of iPad 2.” Big cheers from the crowd.

10:24AM “Now some folks are out there saying they’re only a little bit more expensive than us. When you look at this matrix, five of these six are less than $799.” Burn Moto.

10:24AM “In addition to preserving the battery life, we’ve also preserved the price. The same exact prices.”

10:23AM “This has been tried and tested… iPads get 10 hours of battery life.”

10:23AM “Over a month of standby.”

10:23AM “Now here we are adding stuff into the iPad. Cameras, faster CPUs, gyroscope and all this stuff. We’ve made it way thinner. Something’s gotta give. You would think we’d have to give up battery life. But we found a way… the same battery life as the original iPad.”

10:22AM “In addition to having both colors, we have models that work with both AT&T and Verizon.”

10:22AM Big cheers for that.

10:22AM “It’s really thin… and it comes in two colors. And we’re shipping white from day one!”

10:18AM “We’ve gotten off to an exceptional first year. We’d like to build on that. What about 2011? Everyone’s got a tablet. Will 2011 be the year of the copycat? If we did nothing, maybe a little bit… probably not.”

10:17AM Steve is back.

10:17AM Phil: This is just the beginning.

10:17AM Damn you Apple for making everyone here cry about the iPad.

10:17AM Man this is actually really emotional…

10:16AM iPads are being used to work with Autistic children. This is pretty cool. “We’re not curing Autism, but it’s helping.”

10:15AM Doctors are using the iPad… and spending more time with patients. Also, the iPad has been performing brain surgery.

10:14AM Chicago schools… using the iPad, seeing huge gains.

10:13AM Yes, Apple.

10:13AM Phil: Some people call this a post-PC device.

10:13AM Gist of the video — the iPad is magical. Sales were through the roof. Stuff is amazing.

10:12AM Phil Schiller: No one predicted this would be as successful as it’s been.

10:11AM Hmm… screen just says… Video. Oh there we go.

10:11AM “We made a video about 2010, the year of the iPad…” Video time!

10:11AM “One of the things that’s helped us roll this out so fast is our retail stores. They were built for moments like this. We have hundreds of Apple stores now. Without them, we wouldn’t have been successful.”

10:10AM Ouch — Honeycomb logo… 100 apps.

10:10AM “There’s never been anything like this for photography… 65,000 apps specifically for the iPad.”

10:10AM “They’re taking advantage of this incredible, magical UI.”

10:10AM “Fantastic games, a lot of apps for business and vertical markets. The things people are doing here are amazing.”

10:09AM Steve is showing off some of the iPad app selection.

10:09AM “Samsung put one out last year. They said ‘our sell-in was quite aggressive, 2m, but our sell out was quite small’.” Zing!

10:09AM “Many have said this is the most successful consumer product ever launched. Over 90% market share… our competitors were flummoxed.”

10:08AM “We sold 15m iPads… that’s more than every tablet PC ever sold.”

10:08AM “When we said the iPad was magical, people laughed at us. But it’s turned out to be magical. And people questioned whether it was an ‘unbelievable’ price — well ask our competitors.”

10:07AM “We’re in a position where most of our revenue comes from these products.”

10:07AM “Today we’re here to talk about Apple’s third post-PC blockbuster product. That’s how we think about these things. We started with the iPod, then we added the iPhone, and then the iPad. Every one has been a blockbuster.”

10:06AM “Lastly — we recently shipped our 100 millionth iPhone.”

10:06AM “A lot of people have tried to copy this.”

10:05AM “Another milestone… let’s look at the App Store. We recently paid out over $2b to devs in total. Devs have earned over $2b from selling their apps on the App Store.”

10:05AM “Now Amazon doesn’t publish their numbers, but it’s likely this is the most accounts with credit cards anywhere on the internet.”

10:05AM “That’s iBooks. As you know, that’s one of our three stores. They all use the same Apple ID to access them. Recently, we just crossed 200m accounts.”

10:04AM “We have over 2500 publishers in the iBookstore.”

10:04AM “Users have downloaded over 100m books in less than a year. Today we’re announcing that Random House is bringing over 17k books.”

10:03AM “We’ve got something great to announce today, but first some updates. First iBooks.”

10:03AM “We’ve been working on this product for awhile, and I didn’t want to miss it.”

10:03AM Standing ovation for Steve Jobs. People are flipping out. He looks good!