Harley-Davidson unveils its first electric hog

Harley-Davidson unveiled the first electric motorcycle in its 111-year history.

Harley-Davidson unveiled its first electric motorcycle Thursday, and promised it will still sound really cool.

"The sound is a distinct part of the thrill," chief marketing officer Mark-Hans Richer said in a news release. "Think fighter jet on an aircraft carrier."

The electric Harley, dubbed Project LiveWire, isn't for sale yet. The iconic motorcycle manufacturer kicks off a promotional tour next week to give customers a chance to test the bike, which it says will have all the edge of a gas-guzzling hog.