

McDonald's Europe: Computers to Replace Cashiers - chailatte
http://www.thestreet.com/story/11122512/1/mcdonalds-europe-computers-to-replace-cashiers.html?cm_ven=GOOGLEN

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IanMikutel
"The touch-screen platform will be implemented in around 7,000 McDonald's
restaurants in the United Kingdom, according to reports, in an effort to
improve efficiency and speed up customer service times."

Here's an idea: create a Chipotle-style ordering app. You'll improve
efficiency, speed up customer service times, cheaper capital investment than
buying all those touchscreen kiosks, still get the benefit of looking
technologically savvy, increase your brand recognition by getting your logo on
millions of phones, and most of all, keep all those cashiers employed and
contributing to the economic growth of Europe--a win-win for the long term
health of McDonald's and their shareholders.

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jff
They have an order kiosk here at the local Jack In the Box (California). I've
enjoyed using it simply because most people seem to want a human to take their
orders; I'm comfortable using the computer, so I can step right up to the
unoccupied kiosk and place the order.

It's convenient.

