
Strategies work only to the extent of their execution - ankut04
https://thoughtlytics.substack.com/p/10-strategies-work-only-to-the-extent
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notlukesky
SaaS companies can and will try multiple growth methods till they find what
sticks for their particular niche. It only is called execution when it
succeeds. Todays success playbook may result in tomorrows graveyard.

Execution can also be accelerated with the right type of advisors and
investors. Not every startup will have that luxury.

The composition and experience and network of the team can be a big plus
especially in Enterprise SaaS where there can be long sales cycles.

Execution can include:

Strategic investors

Strategic advisors

Mindshare

PR

Technology partnerships

Technology alliances

Channel partnerships

Sales acumen

Marketing acumen

Developer evangelism

Free trials

Freemium model

SEO

SEM

Leveraging social media

Leveraging podcasts

Referral program

Affiliate program

And so many more variables... including fund raising prowess that can be used
to minimize the competition.

