

Your Product Needs a Soul - enra
http://www.arcticstartup.com/2010/02/12/your-product-needs-a-soul/

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skmurphy
"Even with its limited use in actual warfare, the katana was the most valuable
possession of a samurai, the customer." reminded me of a quote by Fred Brooks
(of author of Mythical Man Month):

    
    
       "A toolmaker succeeds as, and only as, the users of his tool succeed with his aid. 
       However shining the blade, however jeweled the hilt, however perfect the heft, 
       a sword is tested only by cutting. That sword-smith is successful whose clients 
       die of old age."

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cwan
A similar but a bit less abstract post from Seth Godin:
[http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-
th...](http://sethgodin.typepad.com/seths_blog/2010/02/the-brand-the-package-
the-story-and-the-worldview.html)

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jdietrich
I'm sure there's a great insight in that article somewhere, but I stopped
reading as soon as I spotted the words "soul", "katana" and "zen". It's just
more cliché than I can bear.

