Hallendale, Fla.-based Accesso Partners bought the 57-story Nicollet Mall office tower for $253 million last year. The building is still the company’s biggest asset and now a focal point of its new website.

“Beacon was the perfect name in 2003 for a startup company in Florida because it lit the path that showed what office building owners, brokers, lenders, and tenants expected from us,” said Claudio Dombey, Accesso Partners co-founder and managing partner of investor relations, in a Tuesday news release.

“However, with the nationwide expansion of the company over the years, the Beacon name morphed into a brand which another company in our industry had been using.”

He said the new name better reflects its values.

“Frankly, we consider ourselves accessible, approachable, flexible, reliable and easy to do business with,” Dombey said.

Accesso Partners owns and manages a portfolio of 10 million square feet of office space around the country worth $1.5 billion.