In response, we created a sharp graphic and structural signature that acts as a visual anchor for the entire brand and ensures Bols Vodka stands out in a competitive market.

Materials and finishes from the yachting world, as well as the use of sail and crest motifs, combine to create a young, contemporary environment that builds on the brand’s nautical heritage and brings Bols into the 21st century.

The strong, clear design enables Bols to be presented in a truly impactful way.

It's always important to think beyond the pack and build equities that are strong enough to translate across
the entire brand portfolio and pull everything together. The abstraction of the sail and the strong three
dimensional sweeping arc helps unify the brand whether on glassware, POS or pop-up bars.